SA: Fox Retro drives pay TV viewership on TopTV
Two years since its launch, Fox International Channels’ (FIC) Fox Retro continues to confirm its position as a proven value destination for pay TV viewers. Fresh from conquering parts of Europe, the channel has set its sights on the African continent with its modern mix of vintage television shows.
The service, which was developed internally by FIC’s programming and creative teams, originally launched in 2009 in Italy on Sky Italia. It has since expanded into Sub-Saharan Africa via TopTV in South Africa and continues to grow its footprint with launches planned for 2011 in Kenya, Uganda and Nigeria. The programming mix includes oldies but goodies like Starsky&Hutch, Kojak, Battlestar Galactica, Magnum PI, Miami Vice and M*A*S*H.
In Europe, the channel has quickly become one of the most watched among Sky Italia’s 32-strong bouquet of entertainment brands, and ended January 2011 as the eighth most watched entertainment network on the platform, reaching the sixth position in total day among the commercial target.
Fox Retro puts an ultra-modern spin on vintage television. As a general entertainment channel devoted to series, it broadcasts the beloved shows from the 70s and 80s and which helped shape pop culture today. Packaged with a contemporary graphic attitude, FOX Retro is today’s destination for fans of yesteryear’s hits.
Thandi Davids, the Regional Director: Broadcasting & Sales for Fox International Channels, South Africa and Africa, said: “Fresh from conquering Europe, we want to bring global experiences and vintage television brands into Africa. Our success in South Africa - the second market internationally to launch channel – has given us great optimism for our plans to expand on the continent.”
“Golden oldies never go away, the Fox Retro formula of bringing the past back to the future has already proven popular with television viewers all over the world,” she said.
Elouise Kelly, VP Marketing for TopTV, said: “Although all three of the Fox Channels do incredibly well on the TopTV platform, Fox Retro continually comes up as one of the favourites. It would seem our subscribers still enjoy the wholesome family entertainment that Fox Retro’s golden oldies continue to provide.”