East Africa: Reality TV Series Rewarding Entrepreneurship Launched

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In Kampala, a new TV series that aims at inspiring entrepreneurship across East African has been launched. The television programme seeks to reward entrepreneurial innovation and improve productivity among members of the five East African Community member states.

Speaking during the call for participant's registration in Kampala, Nelson Tugume Owaarwe the executive director of Inspire Africa said the reality TV show is expected to attract over 50,000 applications from around the region but will only select 30 participants from each member state.

The series that are expected to premier on East Africa's major televisions in July will reward the eventual winner with $50,000. Tugume said: "Every African youth should be creative. It is shocking that many Uganda's businesses never live to see their first birthday." The series are expected to feature successful business personalities who will mentor upcoming businesspeople to propel them into successful business personalities. According to Tugume, the programme is expected to be funded by individuals and corporate organisations.