Bounce TV to debut as 1st free African-American network

Broadcast

On April 5, 2011, a new 24-hour/seven-day-a-week broadcast television network based in Atlanta and targeted toward African-Americans is set to debut this fall from founders Martin Luther King III, Andrew Young and Andrew “Bo” Young III. Content from the network may be of interest to African broadcasters and vice-versa.

Bounce TV announced Monday it will target African-Americans between the ages of 25-54 with a programming slate featuring theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series and original programming.

So far, the network has gained TV rights to nearly 400 motion pictures through multi-year licensing agreements with NBCUniversal Domestic Television Distribution, Sony Pictures Television, Codeblack Entertainment and Image Entertainment.

The network also inked a multi-year rights agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation’s largest African-American athletic conference — the Central Intercollegiate Athletic Association.

Rob Hardy and Will Packer, co-founders of Rainforest Films, one of the top African-American production companies in the world, will also play important roles with Bounce TV. Hardy will serve as chief content officer while Packer will be chief strategy and marketing officer. Former Turner Broadcasting System Inc. executives Ryan Glover and Jonathan Katz will serve as executive vice presidents.

Below, a sample of the films already acquired for broadcast on Bounce TV:

Among the fare through deal with NBCUniversal Domestic Television Distribution: Jamie Foxx’s 2004 Academy Award-winning performance as Ray Charles in Ray; Denzel Washington’s Academy Award-nominated role in The Hurricane; The Bone Collector, which pairs Washington with Angelina Jolie;  Spike Lee’s Do The Right Thing, Jungle Fever, Mo’ Better Blues; The Nutty Professor I and II, starring Eddie Murphy; Bowfinger starring Murphy and Steve Martin; Michael Jackson and Diana Ross headlining The Wiz;  the 1995 comedy Major Payne with Damon Wayans; Dave Chappelle’s Block Party (2005) and the 1976 classic Car Wash.
Among the titles through deal with Sony Pictures Television: Tom Hanks’ Oscar-winning performance opposite Denzel Washington in Philadelphia; Washington in the Civil War epic Glory and in Devil in a Blue Dress; Will Smith’s tour-de-force as Ali;  Director John Singleton’s Boyz ‘n The Hood; Eddie Murphy and Owen Wilson teaming in I Spy; 1985 Best Picture nominee A Soldier’s Story; Richard Pryor and Gene Wilder in Stir Crazy; Pryor in The Toy; Sidney Poitier’s classic A Raisin in the Sun; and Janet Jackson in Poetic Justice.