Investment - In Brief

Investment

- The advance of digital media advertising and online marketing is reaching a tipping point in the Middle East and North Africa (Mena) region, says Google. With 85 million of the Mena's total population of 337 million now online, digital advertising is expected to grow by 45 per cent in 2011. Ari Kesisoglu, Google's managing director for the Middle East and North Africa, said, digital advertising in 2010 in the region amounted to $120 million (Dh440.4 million), up from $30 million in 2007. This year, it will reach $175 million, he said. (Source: Gulf News) In a separate article from the Guardian, ZenithOptimedia has cut is forecast for growth in the global ad market this year from 4.6% to 4.2% due to political events in the Arab world and the earthquake in Japan. Although the network believes that the underlying recovery remains "healthy», the research company pointed out that there were immediate consequences for TV advertising in these markets with Egypt – "by far the largest ad market to be caught up in the Middle Eastern uprisings" – running "almost no advertising" during the uprising.|

- The festival of short films in Madagascar (‘Les 6èmes Rencontres du Film Court de Madagascar’ in French) is this year sponsored by Burkinabe director Gaston Kabore, and took place from April 8 to 16 with 280 films distributed over 40 free sessions in various locations: the French Institute of Madagascar, the Railway Station Café, the University, outdoor places, etc. It should be reminded that the country does not have a film school nor many film makers, but the festival has been a success. After the event, 500 DVD film copies are produced and sent to various events and buyers to support further distribution sales. TV5 and CFI are some of the broadcast rights buyers for those films. Over the event, CFI provided local training on animation production from 4 to 16 April 2011. Source: Afrik.com and CFI.