Videovision Entertainment and Supersport celebrated 2010 WC anniversary with new film
In June 2011, Producer Anant Singh announced the World Premiere of the film “2010 - Once In A Lifetime: The Movie” which focuses on the 2010 FIFA World Cup in South Africa and the excitement and jubilation that this global event brought to South Africa and the African continent, took place in Johannesburg on Wednesday, 8 June 2011 with Minister of Sport, Fikile Mbalula as Guest of Honour. The film had its television premiere on Friday, 10 June at 8.00pm on DSTV's SuperSport 3 to mark the anniversary of the 2010 FIFA World Cup. The film which is co-produced with SuperSport, has Singh and MultiChoice Group CEO, Imtiaz Patel as producers and award-winning director, Junaid Ahmed at the helm.
2010 - Once In A Lifetime: The Movie, explores South Africa's successful hosting of the 2010 FIFA World Cup, integrating inspiring visuals, exhilarating music and compelling interviews with a range of people - from FIFA and LOC officials, government representatives, high profile personalities, celebrities and most importantly, the man in the street and is narrated by renowned international football commentator and Guinness World Record holder, John Helm. The film captures the passionate commitment and vision of South Africa and its people and the continent of Africa to the beautiful game. This film celebrates the spirit and the magic of a very unique FIFA World Cup - the first ever African World Cup.
Commenting on the film, Anant Singh said, "We are delighted to have partnered with SuperSport to produce 2010 - Once In A Lifetime: The Movie. The film is important as it gives a South African perspective of the most successful football World Cup in history and the spirit of euphoric emotion that engulfed our nation and the African continent. It is already a year and ‘Once In A Lifetime’ will give audiences the opportunity to re-live the magic of the World Cup."
"SuperSport celebrated excellence and this remarkable film is a splendid opportunity to prolong the joy and spirit experienced in our country during the FIFA World Cup. It is a permanent reminder of the greatest sport event ever held in Africa," said Graham Abrahams of SuperSport.