DStv BoxOffice officially launched - video-on-demand in SA

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DStv premium subscribers using PVRs will, from now on, be able to view the latest blockbusters via a video-on-demand (VOD) service, BoxOffice that MultiChoice South Africa launched amid much fanfare on Thursday, 21 July 2010 in Johannesburg. One movie costs R25 to rent and subscribers can pre-load this amount into their existing accounts or pay by credit card, John Kotsaftis, CEO of DStv Online, said.

The service is initially offering 15 movies, including Black Swan and the King's Speech, DStv Online CEO John Kotsaftis revealed, adding that the movie can be viewed several times within a 48 hour-period, after which it will no longer be available in the system, unless rented again.

An online version of BoxOffice is due to be rolled out by the end of this year, with 50 movies available to SA broadband users. "We are spending a lot of money to acquire this content, and as soon as we get it you also get it. And [these are] not your regular movies, but the Hollywood blockbusters that are freshly released on DVD because the fresher the better," he said.

The BoxOffice service, which will include one free movie for first-time users, is due to release approximately 150 blockbuster movies during the course of a year.

"Studios generally release VOD movies in a similar timeframe as they become available for home DVD rentals," Kotsaftis said, insisting that there will be no discount on the rental price. The number of movies is limited due to storage constraints on the current PVRs, he stressed.