Local rugby to be live on Zuku as SuperSport quit KRU deal

Broadcast

Moments after SuperSport, South Africa-based multinational broadcaster suspended its transmission of rugby matches from Kenya on Thursday, local pay television channel Zuku TV came to Kenya Rugby Union’s rescue.

Starting with Saturday’s top of the bill Victoria Cup match between Kenya and Zimbabwe at Nyayo National Stadium, the rival firm announced, it will make available signals for free airing by local TV stations.

“Sports in Kenya is a big industry and KRU is ready to negotiate with anyone, since we can’t run the game without money,” said national rugby chief Mwangi Muthee. “In fact, we had four meetings with SuperSport before this development.”

Kenya has enjoyed continued rugby coverage by the Pan-African broadcaster since last year. Bamburi Rugby Super Series, Safari Sevens and Kenya 15s matches against the Pumas from South Africa and Uganda have all been screened live by SuperSport.

“We are working hard to ensure that the loyal fans who want to cheer their national team will watch the match tomorrow,” said the Wananchi chief executive officer, Richard Bell.

MultiChoice Kenya general manager Stephen Isaboke told the Nation his firm has enjoyed a mutual partnership with KRU and that they would discuss the standoff in detail.

“We have made huge investments in terms of bringing an OB (outside broadcast) van and we are here for long-term partnerships with KRU in other commitments, not only for one event. We are in close consultation with KRU and if there is anything out of it we will let you know,” he said.

The match will be screened via one of the sports channels available to those in Kenya – including Zuku Sports HD, Setanta Sports Africa, Eurosport News and Zee Sports.