Distribution - In Brief
- At the end of July 2011, BBC announced that it is launching an international version of its on-demand video service, the iPlayer, for Apple iPad users. Customers who pay a monthly subscription will get access to a range of current and classic programmes. The app will have one feature not available in the UK - the ability to download content and watch offline. The project is being run by BBC Worldwide, the corporation's commercial arm, which said that money earned would help supplement licence-fee income. Initially, global iPlayer will be available in 11 European countries and will be rolled out in other regions later on.
- With less than 3% of filmmakers satisfied with traditional distribution deals, a new hybrid model of distribution is emerging that allows African filmmakers more control of the film’s destiny. This was the opinion of US expert Peter Broderick - president of Paradigm Consulting - at the recent Durban FilmMart Producer’s Forum in 2011. He encouraged filmmakers to start thinking about the core audience of their films from the beginning of the development phase. In the new world strategy on how to reach an audience through marketing and distribution is an integral part of the development. This also has another advantage: “When you’re out there trying to find resources for a film, having a compelling distribution strategy can really go a long way,” he explained. He advised filmmakers to split the rights of their films and to choose effective distribution partners, rather than signing away all rights in a traditional distribution deal.