Seven awards and more money at the Durban Film Mart in support of African film projects

Investment

 “The increase in the number of awards we will be making at this, the second edition of Durban FilmMart (DFM), is a tangible sign of the increasing support for the growth of African film product and an encouraging endorsement of the Durban FilmMart,” says Durban Film Office (DFO) acting CEO Toni Monty. “These awards provide producers with much needed support in further developing their projects and make these projects more attractive to financiers.”

 This year a total of seven awards are available to participants, including a new award, from leading South African media and entertainment entity Videovision Entertainment, valued at R75,000, for the ‘Best South African Film Project’. The prize, redeemable once the winning film is complete, will go towards nurturing and developing emerging South African filmmakers.

“We are very pleased to receive the official support of Videovision Entertainment at this year’s market,” Monty continues. “With the prize for ‘Best South African Film Project’, Videovision Entertainment will provide one project with a commitment in terms of local distribution, a cash commitment towards P&A and guidance on the films potential for international release, which provides a major boost when your project is still in development.  We hope that other leading industry role-players will take Videovision Entertainment’s lead and offer similar incentives in the years to come.”

“We are delighted to be offering a prize at the Durban Film Mart in support of South African film projects,” says Videovision Entertainment CEO, Anant Singh.  “South Africa has a wealth of filmmaking talent that needs to be supported.  Our sponsorship of this prize is designed to nurture and develop emerging South African filmmakers.  We remain committed to the South African film industry and to creating a platform for local films, both in South Africa and abroad.”    

Other awards being made this year are from the International Documentary Festival of Amsterdam (IDFA) and Jan Vrijman Fund for the ‘Most Promising Documentary Projects’. They will offer accreditation and accommodation at IDFA 2011 for two selected documentary projects. Three projects will also be invited to the Rotterdam Producers Lab as part of the partnership with Cinemart and the International Film Festival Rotterdam.  The Hubert Bals Fund will again award 5000 Euros for the ‘Most Promising Fiction Project’. 

The Durban International Film Festival (DIFF) running from 21st and 31st of July 2011 is a flagship project of the Centre for Creative Arts (UKZN). The CCA facilitates creative platforms and economic opportunities for artists and related industries, intercultural exchange and network development, training, audience development and strategic Pan-African and international cooperation in the cultural sectors.  The CCA also produces three other major annual festivals - Time of the Writer, Jomba! Contemporary Dance Experience and Poetry Africa.