South Africa: Jacaranda 94.2 Launches World Cup of Music
On 9 August 2011 Jacaranda 94.2 launched its World Cup of music open, back by listener demand. The channel has selected 32 of the biggest music stars, solo artists and bands from the station and arranged them in 16 sets of duelling duos until 8 September 2011.
Jenny Griesel, marketing manager, says "The 180,000 SMS responses we saw in 2010, when Steve Hofmeyr was crowned the World Cup of Music Champion, affirms that this promotion appeals to our audience and offers more than just top of mind to advertisers.
"It is entertaining, simple, fun, interactive and boasts rewards by keeping people tuned for longer and giving advertisers dedicated access to a prime audience of 25-49 year olds in LSM 7-10.
It's the ideal canvas for bottom line results and solid return on investment."