MIPCOM 2011: Trace TV launches Trace Africa


A few months after launching Trace Sports HD, which has just landed on the French SFR IPTV pay platform, French TV firm Trace is launching a new music channel, Trace Africa.

The new channel, announced in Cannes Mipcom, is in France part of the African Bouquet pay-TV offered by IPTV platforms and Numericable. African distribution is handled by CanalHorizons, a subsidiary of CanalOversas. A US satellite dish platform is due to be announced. “This channel offers the best of African music and target the African diaspora worldwide” commented Olivier Laouchez, CEO of Trace, who also launched music channels Trace Urban and Trace Tropical, now available to 20 million subs.



Trace Africa is 90% comprised of music clips and will be delivered to 120,000 households in France and 400,000 in Africa. Launched a few months ago, the Trace Sports HD channel claims for its part 10 million subscribers worldwide and aims to reach 100 million within two years. It is available into 9 and almost 10 languages.

“We’re becoming one of the largest producer of sport programming with 250 hours produced a year,” Laouchez added. The channel has already invested €6 million into production a year out of a €10 million budget.