Distribution - In Brief
- Modern Times Group (MTG) has launched its Viasat History and Viasat Nature pay TV channels in Uganda and Tanzania, following the signing of a distribution agreement with China-based digital-terrestrial television operator StarTimes.
- The Confederation of African Football (CAF) last week signed a US$23 million (P172m) centralised TV and Marketing Rights deal for the entire 2014 World Cup qualifiers for the African nations with an Italian company, B4, which is associated to a French entity, Lagardère Sport and its subsidiary SportFive. The deal was signed at CAF headquarters in Cairo, Egypt following the resolution adopted unanimously by CAF national associations on May 31st, 2011. CAF indicates that the money accrued will be shared amongst the 52 African Federations. It will be shared by a formula to be agreed by the Executive Committee in a meeting scheduled for September 28th in Cairo. CAF has further indicated that in consideration for the full respect of its TV Production requirements, the host federation and the host broadcaster will be entitled to broadcast each home match live, free to air by terrestrial means only. In Botswana’s case, host broadcaster, Botswana Television (Btv) will have access to all home matches live, but Botswana may not be able to watch the Zebras’ away matches if Btv does not buy rights for those matches from B4 which are likely to be sold at enormous prices like those of the Togo-Botswana 2012 AFCON qualifier, which were owned by SportFive and reportedly sold at close to US$675,000.