Investment - In Brief

Investment

- Ali Amiri, Executive Vice President of Etisalat’s Carrier and Wholesale services unveiled a revolutionary new service for operator and content communities. Etisalat’s Smart Hub has been equipped with a state-of-the-art Over the Top (OTT) Hub providing the content ecosystem with access to key telecom technologies and services and connectivity to Etisalat’s regional customer base. Etisalat’s Smart OTT-Hub allows any content provider – Content Delivery Network (CDN), Content Management System (CMS), Conditional Access Provider (CAP) or other content provider, aggregator or telco – to partner with Etisalat and quickly and efficiently reach out to millions of customers on any ‘screen’. The solution provides access to billing systems, customer care and toll free services and SMS thereby removing the need for these companies to invest in developing their own assets.

- ‘The Middle East and North Africa is one of the fastest growing regions for digital advertising, although it still currently accounts for just 2% of the total regional advertising spend’, said Yahoo! Maktoob at Abu Dhabi's Internet Show on 29/9/2011.