South Africa: ‘Play Your Part’ to contribute to positive change in the country

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A new 13-part television series promoting Brand South Africa's Play Your Part campaign, featuring inspirational stories of ordinary citizens working for the betterment of their communities, starts broadcasting on SABC 1 at 12h30 on Sunday, 23 October 2011.

Brand SA has travelled the length and breadth of the country asking ordinary South Africans how they are playing their part in their communities, in the process uncovering a range of inspirational stories to share with the nation.

The first episode profiles "a new generation of pioneers who, despite adversity, are charting new paths and flying the South African flag high," Brand South Africa said in a statement this week.

These include Nelisiwe Xaba, who explores contemporary issues and provokes dialogue through choreography and dance; David Tlale, who from one sewing machine has built a clothing brand that has graced the fashion capitals of the world; and 20-year-old racing driver Vicki Kemp, who has been on the tracks since she was 10.

"There are a number of opportunities, big and small, where each and every one of us can make a positive difference in the communities in which we live and operate," Brand South Africa CEO Miller Matola said at the launch of the new show.

Play Your Part is a social movement created by the Brand South Africa to inspire, empower and celebrate active citizenship. For more information, visit here: