Zuku licensed with NBCUniversal ITD in East Africa
Zuku, the three-in-one service package from Wananchi Group, has entered a licensing agreement with NBCUniversal International Television Distribution for the pay television rights in the East Africa region to a broad selection of library feature films, it was announced today. The agreement is part of the ongoing drive to increase the all inclusive entertainment offering from Zuku.
Second pay movie deals are becoming increasingly popular in the region and Zuku is at the forefront of this exciting development. The agreement with NBCUniversal sees a wealth of programming coming to East African screens. Highlights of movies included in the agreement are: The Incredible Hulk; the Mummy 3; Mamma Mia!; Hellboy 2: The Golden Army; The Changeling and The Tale of Despereaux. Additional highlights include all three films that make up the Jurassic Park trilogy; Spike Lee titles Mo' Better Blues and Jungle Fever; 21 Grams; 8 Mile; Dragonheart; Undercover Brother; Shakespeare in Love; and Gladiator.
The deal with NBCUniversal increases the range of film choice available to East African audiences. The agreement coincides with the renewal of existing deals that mean Zuku is also able to offer even more 'second pay' movies.
Hannelie Bekker, Managing Director of Wananchi Programming, says: "The deal with NBCUniversal marks yet another exciting step for Zuku, bringing a wealth of movie content to our channel bouquets. This continued investment in range and choice is part of Zuku's ongoing commitment to providing an affordable variety of content to East Africans. We are excited to be working with NBCUniversal to bring this range of second pay library movies to viewers. The market in Africa is changing and we are delighted to be at the heart of it."