SuperSport secures Africa TV rights for 2012 Olympics
South African pay-TV broadcaster SuperSport has acquired the television rights for the London Olympics in 2012.
Coverage from Naspers-owned SuperSport will be spread across a number of channels, broadcasting in high definition and for 24 hours a day. Each channel will transmit up to 14 hours of live sport, using the live feed produced by the International Olympic Committee.
Africa's leading sports network, SuperSport is carried on the DStv satellite pay-TV platform in South Africa and across sub-Saharan Africa, as well as having feeds on M-Net, CSN, and M-Net HD.
SuperSport has committed to have four news crews in London for the duration of the Summer Olympics, following South Africa, Kenya, Nigeria and other African teams, preparing both live and daily highlights packages.
The broadcaster says it will also produce an Olympics weekend show called 'London Calling', complete with athletes and special guests.
SuperSport's Olympic build-up will start on 16 December with legacy programming, building up to the opening ceremony on 27 July 2012. The London Games runs until 12 August 2012.