TV5Monde: top audience in Mali


TV5Monde highlights the results of media audience survey in Mali where the channel reached its record audience and reinforced its position as the first international channel according to TNS Africascope 2011*.

In Bamako, TV5Monde is watched weekly by 81.6% of the population aged 15 and over (4.1 points). Daily, more than one in two people watch the channel (53.7% or 8.7 points).

Total awareness of the French-speaking channel in the Malian capital reached 98.1% (0.4 points) among those aged 15 and over and remain at 100% amoung managers and leaders. In Mali, TV5Monde is distributed on MMDS networks of Multichannel and Malivision.

 * Source: TNS Africascope 2011 - face to face survey conducted in Bamako from December 7 to 20, 2011, from a representative sample of the Malian population aged 15 + years (using the quota method). In total, 1,179 people were interrogated by the TNS Sofres Institute, including a sample of 132 managers and executives.