The role of TV in making African football into a viable and marketable product


The African Football Exec. Summit will take place in Johannesburg, South Africa from 18-19  April 2012.

The purpose is to?“Driving new investment, good business practises & technical issues to enhance sustainable development in African football”.

Following the success of the 2011 edition, the “African Football Exec. Summit  2012” will discuss the issues players face in implementing efficient, cost-effective, and innovative solutions to ensure the football business is performing professionally, efficiently and profitably.

The summit will explore the business side of African football which is geared towards enhancing the revenue potential of football clubs, federations, brands and other stakeholders through strategic planning, investment strategies, incisive marketing and branding practises. The Summit also presents a player and technical focus and examines grassroots developments of the game in Africa

African Football Executive Summit also attracts football personalities, past and present and includes a range of networking options such as the drink evenings, networking lunches, workshops, one to one meetings and an exhibition area to showcase the latest football related equipment, technologies and services.

The inaugural, successful African Football Executive Summit  was held in Accra, Ghana (26-27 May 2011). It attracted 150 high level football and business executives from Ghana, Nigeria, Ivory Coast, Kenya, Uganda, Sierra Leone, United Kingdom, The Netherlands, South Africa, Tanzania, Togo and Switzerland.?

Attend African Football Executive Summit 2012 to discuss: ??

· Ways to attract investment in and improve the business side of football in Africa?

· The role of TV in making African football into a viable and marketable product?

· Key presentations from FIFA, CAF, Qatar2022 Bid, Russia 2018 Bid, The English FA and other African Football Federations?

· How to enhance professionalism in our local leagues and make these profitable and enjoyable to watch?

· How to make clubs and African football attractive to sponsors?

· How African football can learn from other sports which have succeeded in getting their marketing right and boost profitability?

· Key strategies to improve the coaching side of the game on the continent?

· How African football can learn from the marketing side from a top European football club and success stories on the continent?

· Improving player welfare in African Football

Summit attendees will benefit from enhanced networking opportunities, player panel discussion and a serious fun and learning experience in Jo’burg in April 2012. Exhibition stand bookings are available upon request.

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