Launch to Boost Nation-Naija Entertainment Ties


Nollywood superstars Patience Ozokwor and Desmond Elliot touchdown in Nairobi on Wednesday to grace the official launch of the new Africa Magic channels on DStv.

The thespians are brand ambassadors for the channels, given their years on-screen in the Africa-wide loved Nigerian flicks.

Both stars have been to Nairobi several times, and they will be joined by compatriot IK who is the current host of the annual Big Brother reality show.

DStv introduced five new channels this week, namely AfricaMagic, AfricaMagic Movies, AfricaMagic Entertainment, AfricaMagic Movies 1 and AfricaMagic World.

Though Africa Magic and Africa Magic Plus were previously available, all the channels have been re-organized into eight, including the language specific AfricaMagic Hausa, AfricaMagic Yoruba and AfricaMagic Swahili.

The new channels are expected to open up the continent's entertainment offering in terms of music videos, documentaries, talk-shows, indigenous programmes and sitcoms among others.

It is hoped that the Kenyan film industry, which has a potential worth billions of shillings will benefit from these channels, which will only showcase African programming.

Nollywood and South African films dominate the channels, but Kenyan programmes like Changes and Mashariki Mix have been coming up significantly.

A lot more Kenyan music videos and Kenyan actors in Nigerian series can be seen.

The launch of the new channels will take place at a swanky event at a Nairobi hotel on Thursday.