Zuku invites the Loerie Awards
Zuku, East Africa invited The Loerie Awards to launch a new award’s category for East Africa in Nairobi for the advertising and brand communication industry.
“We are very excited to partner with the Loeries to launch this new category.”
“We believe that a stronger representation of African countries at the awards will benefit the growth of the creative economy throughout Africa. We see the awards as a vehicle to promote all that our region has to offer – to showcase not only our advertising standards, but also our brands and the quality of our services.” said Hannelie Bekker, MD of Wananchi Programming.
Andrew Human, CEO Loeries stated that the role of an award is to appreciate the efforts of an individual and the addition of this new award’s category is to expand and succeed in the region.
“The role of any award is to recognize excellence and to provide a recognizable standard. I’m positive that this new category will be a catalyst in initiating healthy competition between brands and agencies throughout the region, and improve the overall standard.
The Loeries is the benchmark for the best brand communication and with the introduction of this category we will see greater exposure of work from outside of South Africa,” said Andrew Human.