Distribution News - In Brief

Distribution

- A new feature film entitled "Harare" by film producer Lloyd Chikwama will premiere on the streets of Harare in a two weeks' time. The movie seeks to instill hope in people by telling them that no matter what situation they might go through, they can still achieve their dreams. Chikwama said the decision to hold a street premiere was to make the movie accessible to a wider audience. "Since the movie is dealing with the relevant issue of HIV and Aids, we decided that a street premiere would be ideal," he explained.
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- South Africa: Noting the consumer need for relevant and regional content on commuter channels, Massiv TV began offering regional content in all its vehicles across South Africa. Seen as a first in South Africa, it allows more effective communication and commuter interaction to 4.3 million monthly viewers. It has partnered with Urban Brew, which will assist with supplementing content in the Gauteng, KwaZulu-Natal and Port Elizabeth regions through its Soweto TV, 1KZN TV and Bay TV channels and with Cape TV (CTV) for the Western Cape. "Soweto TV has grown from a small community channel in television broadcasting to a current viewership of 2.7 million” notes Elize Viljoen, manager, Urban Brew Broadcast Unit. Full story here: