Broadcast, film and music Africa meeting: towards sustainable broadcasting models

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Nairobi is preparing to host the 2012 Broadcast, Film & Music Africa (BFMA) conference in July, aimed at evaluating opportunities for growth, writes Dennis Itumbi for journalism.co.za.

Known to broadcasters, film makers and advertising agencies simply as “BFMA”, the conference is styled as a thought-leaders’ convention to assess trends in film, broadcast and the music business in Europe, the US, Asia and Africa - and will be characterized by experience sharing and presentations by experts from around the globe.

This leading electronic media and creative content event, hosted by AITEC Africa, will take place at the Oshwal Centre, Nairobi in Kenya, over 10-11 July.

According to the Event Director Ryan Moroney, the conference is this year being re-designed to maximize networking and interaction opportunities between researchers, film makers, and music producers, with advertising agencies and broadcasters all grouped to encourage synergy.

“At BFMA, collaboration between different players is identified as crucial to unleashing the full potential of the market and we are engaging the programme board here in East Africa and in Europe to evaluate how best we can increase information sharing and networking between the professionals with their specific interests.”

The event will also mate original equipment manufacturers and other digital technology vendors with broadcasters and creative content developers and is being marketed in Europe and Asia jointly with the Zanzibar International Film Festival which also takes place in the same week - as a proposition for delegates to experience two East African media events at a go.

But even as film, broadcasting and music take centre stage at BFMA, new media and associated developments in specialized software applications, animation, mobile film and mobile broadcasting will have in-depth coverage at the conference.

The organizers are said to be looking for a sponsor for the Animation and Broadcast Apps Development Pavilions to provide an opportunity for the region’s emerging new talent and innovators to showcase new inventions.

Early participation has been confirmed by such companies as InMobi, Africa’s biggest mobile advertising service, Royal Media Services, Omni-media Ghana, Aja and Apple Systems.

Players in Cinema space, Pay TV and Free to Air broadcasters are expected to use the forum to discuss sustainable broadcasting models, advertising and the advent of digital broadcasting.