TV Network Targeting African Diaspora Launches in Atlanta


There aren’t that many media entities owned by minorities but the people behind Dias TV seek to change that. Dias TV officially launched last Sunday during a premiere for one of their movies, The Domino Effect. The event was in Atlanta, GA, and it wasn’t a normal movie premiere. Dias TV’s motto is “celebrating diversity in the diaspora” and they did just that.

Prior to the showing of the movie, viewers were treated to three performances that reflected the culture of the African diaspora. The first was a steel drum player who did a few selections reminiscent of the Caribbean. The next was a group of American b-boys who delighted the crowd with their moves and tricks. Lastly, Ima dance troupe took everyone back to the motherland with their colorful costumes and fast paced dancing. There was also a banquet after the movie that allowed people to sample cuisine from Africa and the Caribbean.

Dias TV is setting out to create “Diaswood,” the African diaspora’s version of India’s Bollywood and an answer to the lack of black faces in Hollywood. “We are challenged with barriers in breaking into mainstream film or stage because of our uniqueness; yet it is our uniqueness that makes us stand out, proud and tall above many,” wrote Eve Otaigbe, creator of The Domino Effect and CEO of Afrimedia Entertainment, in a statement. “We are not Hollywood or Bollywood or Nollywood. We are Diaswood. And we intend to create our own industry.”

The movie, The Domino Effect, was also a display of diversity. Although the movie was written and created by Otaigbe, a Nigerian woman, and the movie followed a format common in Nigerian movies, the actors were from everywhere including Atlanta, Jamaica and Nigeria. In addition to being diverse, the movie was a treat as well. Most Americans aren’t familiar with Nigerian cinema and The Domino Effect is a great introduction to that genre.