Loerie Awards: 2012 Winners
Congratulations to all 2012 Loerie winners! The Loerie Awards - published in Sept. 2012 - aims to recognise, reward and foster creative excellence in all areas of brand communication. The awards sets a benchmark for the best creative communication from the African and Middle Eastern region, with the core message that Creativity is Business.
Click Here: to view the results and full credits.
Click Here: to download the full list of winners and media release
The following Special Awards were also presented at the 34th Annual Loerie Awards in Cape Town:
Lifetime Achievement Award - John Hunt
A Lifetime Achievement Award was awarded to John Hunt, Worldwide Creative Director, TBWA\ Worldwide, for his outstanding contribution to the South African and global advertising industry over the course of his career.
Marketing Leadership and Innovation Award - Robbie Brozin During the first evening of The 34th Annual Loeries Awards, at the Cape Town International Convention Centre, Robbie Brozin of Nandos was honoured with the Marketing Leadership and Innovation Award.
The Marketing Leadership and Innovation Award was introduced by The Loerie Awards in 2007. The accolade is awarded to an individual in recognition of their marketing achievements over an extended period of time. Each year, a shortlist is compiled - based on the success of brands over previous years at The Loerie Awards. This year the short list included the following brand leaders:
Gavin Krenski - Brandhouse
George Sombonos - Chicken Licken
Claudia Mende - Mercedes Benz
Robbie Brozin - Nandos
Enzo Scarcella - Vodacom
Robbie is the perfect example of someone who is using ideas and innovation to drive his brand. It is difficult enough to be awarded for a great achievement, but to do so consistently for 25 years is certainly something to be respected, says Andrew Human, CEO of The Loerie Awards.
Cinemark to flight Loerie winning TV & Cinema Commercials
This year, Gold Loerie winners in the Television & Cinema Commercials category will receive complimentary flighting with Cinemark. Cinemark is the leading cinema advertising media owner in South Africa and will screen each of these winning ads for one month at Ster Kinekor cinemas nationwide.
Yvonne Diogo, Marketing Manager at Cinemark says, "It is a delight for us to bring the countries best film adverts to the masses who frequent Ster Kinekor theatres. The strength of creative execution plays a significant role in the notability of advertising. However, the efficacy of cinema contributes as a strong amplifier of the advertising message. This amplifier effect is attributed to the intrinsic properties of cinema such as the impact that is delivered by the cinema experience - a perfect medium to screen the winning work!
As cinema advertising remains an important part of the media mix it is paramount that innovation and creativity in film advertising is nurtured and promoted nationally. In fact, Cinemark actively supports creative excellence in all forms of brand communication, a common interest with The Loerie Awards."
Rest of Africa & the Middle East category, sponsored by Mail & Guardian This year saw the introduction of a new category at The Loerie Awards - for the Rest of Africa and the Middle East. The category gave non-South African work from our region a chance to shine and the audience saw two Gold Loeries awarded, as well as three Silver statues and seven Bronzes. The awards were given out across multiple disciplines, including TV, Video & Film; Radio; Print & Outdoor; Internet, Mobile & Interactive; Direct & PR; Live Events; and Integrated Campaign.
The first Gold award went to Squad Digital in Kenya for Safaricom's Internet, Mobile & Interactive Communication titled, 'Daktari 1525'. The second Gold Loerie went to DDM Mozambique for Instituto Crianca Nosso Futuro's human trafficking Print & Outdoor campaign titled 'False Promises'.
SABC New Voice Award for non-English Radio The Gold award went to Joe Public for their JHHESA radio commercial, 'Sterring'. Joe Public also scooped a Silver Loerie for their Tracker campaign 'Khumbul'Ejardini'. The Bronze award went to DDB South Africa for their McDonalds commercial, 'iBefday'. The winning creative teams receive luxury trips to the Mother City, as well as radio airtime with SABC.
ADreach Integrated Campaign Award This special prize goes to the winning brand in the Integrated Campaign category. This year's Grand Prix winner, South African Breweries, will receive R100,000 worth of street-pole media space with ADreach.
Ubuntu Award Now in its third year, the Ubuntu Award recognises brands contributing to social and environmental change. A Silver Loerie was awarded to EXP Agency for MTNs Qhubeka and Bronze Loerie went to Ogilvy Cape Town for Volkswagen's 'The BlueMotion Label'.
Antalis Creative Use of Paper Award
The winner of the 2012 Antalis Creative Use of Paper Award is TBWA\Hunt\Lascaris Johannesburg for their Direct & Promotional Mail campaign, 'We sent their briefs back'. The award includes two Apple iPads for the creative team.
ADreach Street-Pole Award
The Street-Pole category was introduced in 2011. This year, the award went to Ogilvy Cape Town for Stimorol's Mega Mystery, 'You Decide the Flavour'. The winner will automatically be entered into the outdoor advertising category at the Cannes Lions International Festival of Creativity. In addition, the winner receives an all-expenses-paid trip for two to the event in Cannes.
Avusa Newspaper Award
New in 2012, this award went to DDB South Africa for their McDonalds Newspaper campaign, 'Kids Birthday Parties - Monsters'. The prize includes a trip for two to the New York Advertising Festival in 2013.
Adams & Adams Young Creatives Award
The Young Creatives Award, sponsored by Adams & Adams attorneys, recognises outstanding achievement by talented individuals at the beginning of their careers. This year the award went to Jaco Burger, Partner & Designer at Ateljee, and Jared Osmond, Copywriter at Net#work BBDO. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity.
Creative Future Scholarship
The Loerie Awards initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots level, by assisting learners from a disadvantaged background to study brand communication at a tertiary institution.
The Creative Future Scholarship covers just about everything - fees, study materials, accommodation and living expenses. Plus, it offers mentorship, internship and employment in the communications industry. Unlike other education funds, this programme goes to high schools across the country, builds awareness and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available are brought into the creative industry.
This year, R30 from each entry into The Loerie Awards was donated towards the scholarship. Plus, Tempest, the Official Car Hire Partner of The Loerie Awards, will donate 10% of the value of all Loeries bookings made during the Creative Week period.
Through the scholarship The Loerie Awards aims to build awareness of the career opportunities available in the creative services sector and, in doing so, aid in the transformation of the sector. This year the scholarship was awarded to Anthea Lakay from Good Hope Seminary High School in the Western Cape. Statues & certificates
5 African Filmmakers Awarded $10,000 Through Focus Features' Africa First Program
Focus Features officially announced the five winners for its 2012 Africa First Program, an initiative launched in 2008 that is dedicated to providing financial assistance for upcoming African filmmakers. Each filmmaker will be awarded $10,000 to be used for funding their films' pre-production, production, and/or post-production. "This year we have a dynamic group of filmmakers who will be telling stories that span genres and generations," says Focus CEO James Schamus. "Everyone at Focus is excited to be collaborating wtih them."
The filmmakers selected this year are Vincent Moloi (South Africa) with his film "Berea," Samantha Nell (South Africa) with her film "One Way Ticket," William Nicholson (South Africa) with "The Second Law," Jeremiah Mosese (Lesotho) with his film "Mosongoa," and Ekwa Msangi-Omari (Tanzania) with "Soko." The films' subjects range from a neurotic undertaker to a Jewish man living in Johannesburg, to a Kenyan father and daughter, to a teenage girl in stick-fighting contest, to a schoolgirl and her grandmother. All of the shorts are filmed in Africa.
Producer Kisha Cameron Dingle, the founder of Completion Films, is the current Program Director of Africa First. Dingle worked with Focus director of development and production Christopher Kopp and production coordinator Jess Kwan in evaluating the submissions for the competition.
"Africa continues to be a region rich with filmmaking potential, and the talented men and women we have selected this year embody it," says Dingle.
In addition to the $10,000 award, each filmmaker will spend a weekend in New York City attending workshop discussions with their co-winners, Focus executives, the directors and coordinators of Africa First, and a board of experts on African cinema. The advisory board members include a number of renowned figures in African film: the founder and executive director of the African Film Festival, Mahen Bonetti; documentarian Jihan El-Tahiri; former programmer of the Toronto International Film Festival's Planet Africa Series, June Giavanni; independent producer Sharifa Jokha; South African producer Pedro Pimenta; and Keith Shiri, founder of the Africa at the Pictures film festival in the U.K.
Moloi, Nell, Nicholson, Mosese, and Msangi-Omari will retain the copyrights and distritubtion rights for their shorts, except for North American rights which are retained by Focus Features.
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