South Africa: Developing films within the Film Community

Content announced the launch of Film Projects, an innovative way to develop films by harnessing the collective talents of professional filmmakers to move projects forward as a community.

Lilian Baksalevowicz, the founder of, says that this fresh concept is based on the trend of crowd sourcing and aims to get the film industry involved to offer their services at a discounted rate that will take new projects to the level where completion finance can be attained from traditional channels.

Filmmakers can add their film project to the system and specify the crew, equipment and services they need. In turn members can show their interest to the project with their offer of a special deal.

Another source of income is product placement, where the project creator can specify which products in the film can be branded. For example, if a scene requires a hotel, establishments in the area of the shoot can invest in turn for brand exposure. "The embedded advertising possibilities are endless," says Lilian. "The project creator just has to look through their script and every product can be bartered for fees or a film credit."

To view new projects, continue to

This original concept fulfills the need to keep production levels stable in a slowing economy and at the same time bring new projects to the forefront with the professional support from the industry.

" has been the industry source for news and jobs for over eight years and we have the largest database of professional South African filmmakers to pull the resources together," says Lilian. "We intend to promote the system on an international scale. We are most excited by the industry's response in the last couple of days and look forward to bringing this collaboration as an innovative way to make films."

To add a new project, just login to and 'Add my Project' for immediate exposure and awareness to the industry.