Investment - In Brief

Investment

- Having failed to beat the December 31, 2012 East African deadline for the switch from analogue to digital broadcasting, Uganda's Ministry of Information and Communications Technology (ICT) has said that it will switch in February 2013. Source: East African Business Week (Kampala).

- Google SA confirmed that companies and ad agencies have invested in online videos. YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
1.      OLX Motorbike Advertisement
2.      Nando's Diversity Campaign
3.      Gumtree Property Advertisement
4.      Nando's: Last dictator standing
5.      OLX Treadmill advertisement
6.      Tropica: You're a sip away from Jamaica - Flash Mob
7.      Walka Handheld TV
8.      Santam "Back at ya" Advertisement
9.       Gumtree Kitchen Advertisement
10.     Liquid Capital TV Advertisement
Google SA, country manager Luke Mckend said, "2012 has been a great year for online video advertising. Brands are increasingly taking advantage of the social nature of online video by creating ads that are likely to be shared, liked and commented on." Full story here