Investment - In Brief
- In Kenya, the Jubilee Coalition will spend an estimated Sh10 billion in campaigns aimed at propelling Deputy Prime Minister Uhuru Kenyatta's presidential bid.
Mid this month, the Jubilee team is also planning to kick off a series of media campaigns on radio, TV and newspapers to explain their policies. These campaigns will also be complimented by 100 billboards at entry and exit points of all major towns. It is estimated that the TV adverts to be run on three stations, on average three times a day, will cost at least Sh15 million. A 30 second spot on TV costs between Sh40,000 and Sh45,000. The billboards will cost an estimated Sh10 million as service providers are currently charging an average of Sh100,000 per billboard per month.
- On 16 January 2013 Orange has launched a new subsidiary called Orange Horizons that aims to seek out new business opportunities in countries where the Group is not already present as a mass-market telecommunications provider. These projects, which will leverage the global reputation of the Orange brand and existing Group assets, aim to provide a new source of revenue for the Group and improve customer loyalty across its footprint without the need for significant investment. Such projects could include the launch of online stores selling telecoms-related equipment or airtime; the introduction of flexible travel solutions; or the launch of a virtual mobile operator (MVNO) activity.
- In January 2013, UK media services provider Vision247 has opened a new office in Dubai and appointed Tanya Vidmar as managing director, UAE. It will target the M-E and Africa region.