Box TV extended its African partnerships

Investment

At the end of 2012, Box TV announced a raft of deal renewals in the African market.

Box Television, the Channel 4 and Bauer Media music television joint venture  has announced deal renewals with  key platforms in the African market including TopTv the South African DTH platform, Zuku, east Africa’s triple play provider and Angola and Mozambique’s Zap platform.

The deals cover Box Television’s network of channels Kiss, Smash Hits, Kerrang!,  Magic and Box Africa. TopTv and Zuku will carry the entire network of channels while Zap adds Box Africa in addition to renewing deals for Kiss and Smash Hits.

Scott Monks, Box TV’s Director of International said: “We have worked closely with our platform partners to develop the right content mix for their markets. We are very proud of what we have achieved together in the African market and look forward to continuing our relationships for years to come.”
Zuku’s Head of programming Kevin Steve Agutu said: “Box have proved to be a very flexible partner with great brands which our viewers love and we are very happy to be continuing our relationship.”

Ian Woodrow, TopTvs VP of Channels said: “Renewing the relationship with Box was an easy decision. We have been impressed by the ability of the Box network of channels to respond to the demands of our viewers, most notably with the launch of its very popular Box Africa channel.”

Speaking on behalf of Zap, Mr. Emanuel Batalha, Head of Channels and Content said: “Box have delivered high quality music channels that match the high standards of our viewers. We are delighted to be extending the relationship with the addition of Box Africa.”
The network is now licenced in 15 countries across Africa.

MIPCOM 2012 also signals the availability of the Box TV music channel network across Europe. This move follows the runaway success of its channels in Africa and signals a confident step forward for UK-based Box TV and its international distribution strategy.

The Box network targets twenty-something music fans who want to know what the best new music is in the mainstream market with differently branded channels for he genres of Pop, Rock, Dance and RnB and Nostalgia.

For more information on Box TV contact Kate Flannery on bitecommunications.com or 00 44 208 834 3439

Box TV is a joint venture between Channel 4 and Bauer Media. It is a network of seven quality music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and Q which cater for every music enthusiast to suit their mood and identity. The portfolio attracts an average 14.8m  viewers a month in the UK (Jan-Mar 2012).

Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the best experience.

Box is also represented in multiple territories by 3Vision Distribution