SuperSport: Zimbabwean football is a sleeping giant

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Supersport believe Zimbabwean football is a sleeping giant with great potential and they are willing to help unlock its true value in their five-year journey with the local league.

Speaking at a joint Castle Lager Premiership and SuperSport press briefing in the capital yesterday, SuperSport Operations Manager, Graeme Murray, said they are excited and deeply committed and will this season flight a minimum of 40 matches spread across 20 weekends.

"SuperSport is delighted, to have entered into a five-year partnership, details which would be released later in April," said Murray.

"We are deeply committed and have invested heavily in the continent, in the growth of sport in Africa, facilities and sponsorship. Here lies an exciting league, so it makes so much sense to invest. You have a rich history of football and a well supported league by the fans.

"Zimbabwe is a sleeping giant with a great potential. SuperSport is delighted to be part of the re-awakening of one of the giants of football.

"We would like to see Zimbabwean football tower alongside other African giants of the game whose football enjoys continental coverage on the World of Champions." He said they were also investing in human resources.

"We are investing in skilling and up skilling the talent that already exists in the country. Partnership makes sense for a good business, that should be well positioned and well administered," said Murray.

"SuperSport has also invested in an outside broadcast truck which will be based in Zimbabwe to ensure seamless coverage of the league.

"The van currently accommodates eight cameras but has the capability to add more for major broadcasts such as the big derbies and Cup finals."

SuperSport says their entry into Zimbabwe demonstrates the continued investment into the country by Multichoice, and starting this season, SuperSport 9 channel, where the matches would be screened, will also be available on the family bouquet, making the league more accessible to more people.

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