Multichoice takes lead sponsorship of popular 'Broadcast, Film and Music Africa' (BFMA) conference - Organisers to grant media awards


Aitec Africa has confirmed to Balancing Act that Multichoice Kenya will be taking up lead sponsorship for 'Broadcast, Film and Music Africa' (BFMA) conference, a popular creative content and electronic broadcasting event in East Africa that promotes knowledge sharing and networking among high-level electronic media professionals.

BFMA 2013 is scheduled to take place in Nairobi, Kenya at the Kenyatta International Conference Centre over 26-27 June 2013.

Danny Mucira- Multichoice Kenya General Manager, said the company’s decision to support the conference frequented by broadcasters, music producers, film makers, creative directors, scholars, content marketers and analysts underlined the pay TV company’s commitment to developing the creative content industry in the African continent.

“We are committed to promoting local creative content and are supporting this knowledge sharing and networking platform to ensure that the industry continues to flourish and so that creative content creators can take advantage of the great opportunities, “said Mr. Mucira.

MNET’s Regional Manager Risper Muthamia said the BFMA conference had already proven itself in the past three editions as the place  where professionals meet to exchange ideas annually  and gather new knowledge through updates from speakers “ not just on what is happening inside Africa, but other parts of the world as well”.

“We are pleased to be making an investment on the nurturing of local talent and seeing people take advantage of advances in technology to make better content.  Our partnership and interest in the BFMA conference goes beyond putting content on air to participating in events that seek to promote the local industry and electronic media,” she said.

During BFMA 2013, Multichoice will be fronting its channels popular for African content including Africa Magic and SuperSport.

Sean Moroney, Chairman of AITEC Africa- the company organizing the conference, thanked Multichoice Kenya for supporting the event saying there was great interest in the theme this year by industry leaders across the globe and that this had helped maintain the 4th edition of BFMA conference as a real global event.  The participation of high-level media professionals, analysts and other thought leaders from inside and outside Africa marked in the last three editions is likely to grow this year.  “These speakers and delegate make important sources of new knowledge and will enrich interaction and level of new knowledge and practices at the conference resulting to a world–class learning opportunity. We already see it as a tremendous success.”
Media managers and business leaders from Multichoice will speak at the conference.

In addition and for the first time since it started, Aitec Africa confirmed that the BFMA event will also grant media awards in partnership with A24 Media.

Calls for sponsorship, papers and speakers are now open.

For more information on the BFMA conference visit here:

To book an interview or request photo or video materials on BFMA 2013, please contact Kamau Ngunyi on email:

To get accreditation to attend BFMA 2013 conference as a media practitioner  , contact