Multichoice takes lead sponsorship of popular Broadcast, Film and Music Africa (BFMA) event


20 March 2013, Nairobi-Kenya | Multichoice Kenya has announced  that it will be  taking up lead sponsorship for Broadcast, Film and Music Africa (BFMA) conference, a popular creative content and electronic broadcasting event that promotes knowledge sharing and networking among high-level electronic media professionals. BFMA 2013 is scheduled to take place in Nairobi at the Kenyatta International Conference Centre over 18-19 June.

Danny Mucira, Multichoice Kenya General Manager, said the company’s decision to support the conference frequented by broadcasters, music producers, film-makers, scholars, content marketers and analysts underlined the pay TV company’s commitment to developing the creative content industry in the African continent. “We are committed to promoting local creative content and are supporting this knowledge sharing and networking platform to ensure that the industry continues to flourish and so that creative content creators can take advantage of the great opportunities in the industry,” “said Mucira.

MNET’s Regional Manager, Risper Muthamia, said the BFMA conference had become a place where professionals meet to exchange ideas and gather new knowledge through updates from speakers “on not just what is happening inside Africa, but other parts of the world as well. We are pleased to be making an investment on the nurturing of  local talent and seeing people take advantage of advances in technology to make better creative products.  Our partnership and interest in the BFMA conference goes beyond putting content on air to participating in events that seek to promote the local industry and electronic media,” she said.

During BFMA 2013, Multichoice will be fronting its channels popular for African content, including Africa Magic and SuperSport. Sean Moroney, Chairman of AITEC Africa,organisers of the event, thanked Multichoice for its support,adding that backing from industry leaders like them would help enhance BFMA’s image as a global industry event.  “The participation of senior level management, analysts and other thought leaders in media from outside Africa has grown tremendously over the past three years. This has enriched the interaction and level of new knowledge and practices at the conference resulting to a world–class learning opportunity.”

For more information on the BFMA conference visit here:
To book an interview or request photo or video materials on BFMA 2013, please contact Kamau Ngunyi  on email:
To get accreditation to attend BFMA 2013 conference as a media practitioner , contact wanjikuthuo(at)