Namibia: Vision Africa prepares for MediaMetrics 2013


Vision Africa, a full-service marketing and stakeholder research company in Namibia, is currently preparing for this year's MediaMetrics survey. Fieldwork for this national study is scheduled to start in June 2013.

Running for the 8th consecutive year, MediaMetrics has become the de facto standard for media consumption and awareness in Namibia. It is aimed at all stakeholders with an interest in media consumption and media preferences in Namibia, offering affordable, reliable and accurate information about target audiences' viewing, listening and reading habits and preferences.

The core of the study looks at socio-demographic info and media consumption (print, radio, TV and outdoor), but includes other measures like top of mind brand awareness, information on sport, entertainment and leisure, as well as cell phone and internet usage. In addition, ConsuMetrics provides a view of consumers' frequency of use, most preferred brands, pack sizes, etc. for a variety of consumer product categories.

Managing Director, Cornelius D'Alton, has indicated that more and more companies are realising the value of proper research in developing their marketing strategies. Any company that would like to spend their advertising money wisely by reaching the correct target market through the correct medium should invest in the MediaMetrics study. Through partnering with each client, Vision Africa is able to delve deep into the available data and obtain relevant and meaningful insights, which can translate into well-planned marketing initiatives to help your business grow.