South African reality TV cooking competition broadcast to over 100 million people
Commencing this month, season one of South African reality TV cooking competition, Ultimate Braai Master, will be broadcast to over 100 million people in over 280 territories as per a deal concluded between local production company Cooked in Africa Films and the Travel Channel. Ultimate Braai Master will be translated into 22 languages around the world.
The deal represents a coup for South African television, making Ultimate Braai Master Season One the first local reality advertiser-funded TV property to enjoy a worldwide distribution footprint – which includes a secondary broadcast in South Africa via DStv's Travel Channel (channel 179).
Sponsored by Pick n Pay, and supported by Coca-Cola and Renault Koleos, Ultimate Braai Master Season One saw veteran presenter and gourmet bush cook, Justin Bonello, host 15 teams of two contestants each on a gruelling 52-day extreme-cuisine cooking competition that included an 8000km road trip, showcasing the beauty, diversity, unique flavours and local delicacies that characterise some of South Africa's best off-the-beaten track locations.
Bonello is Cooked in Africa Film's partner and creative director. He believes that audiences have more control now than ever before in the history of television. "With the rise of PVR and television on demand, we now operate in a market where the power is in the hands of the viewer. Producers the world over need to create entertaining, relevant and inspiring content that viewers actively choose to engage with. Ultimate Braai Master is our first foray into the cooking competition genre, and for it to be taken up via the Travel Channel's international network is a tremendous validation of the series' production and entertainment values."
Created as a multiple-franchise model, Season Two of Ultimate Braai Master is currently in production for a Spring 2013 premiere on SABC 3.
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