TV5MONDE, France 24 and RFI audience in Cameroon performed well

Distribution

In Cameroon TV5MONDE has seen its audience and unprompted awareness increase among the upper class. According to the latest TNS Africascope* study, the audience among the upper class in Cameroun increased by 12 points. Weekly audience rose from 57% to 69% and daily audience from 18% to 30%.


The Francophone TV channel saw its audience reduced in Douala but maintained its position in Yaoundé compared to 2012. Also, its audience rating has increased by 0,6% despite strong competition from African and French channels (TF1, RTL9) broadcast by ‘Canalsatellite Afrique’, which are then re-distributed to local cable operators.

Finally, TV5MONDE Afrique unprompted awareness level has increased by 7 points in Douala (upper class) and 4 points (15 years and over).

RFI is the most widely listened international radio in Cameroon. In Yaounde, Radio France Internationale is heard daily by 19% of the population.
In Douala, with a daily audience of 21%, RFI is the most listened to radio in the Cameroonian capital, across all radio stations.

RFI is extremely popular among executives and managers and strengthens its dominant position for the fourth consecutive year in the upper segment. About 79% of them listen to RFI daily (+7 points), far ahead of local Equinoxe FM radio (50%). In both cities, RFI is known by 92% of the population and by 100% of managers and leaders. RFI broadcasts in the country on shortwave and has six FM relays: in Yaounde, Douala, Bafoussam, Bamenda, Garoua and Maroua.

TNS Africascope 2013. Measured from 03/15/2013 to 03/28/2013 among a representative sample of 1153 people in Douala, comprising 113 people from the upper class and 729 people in Yaoundé (15 years and over).