DStv adds new telenovela channel

Broadcast

MultiChoice is adding Telemundo, South America's telenovela TV channel to the DStv bouquet from Monday 12 August following a carriage agreement between MultiChoice and Universal Networks International. by Thinus Ferreira

The telenovela channel has not previously been available outside of Latin America as a satellite pay-TV channel but will now be shown in Africa. Telemundo is a channel division under NBCUniversal International Television.

Telemundo will show Spanish language telenovelas such as Aurora, Precious Rose, My Heart Beats for Lola and Behind Closed Doors only, but will be dubbed into English for South Africa and Southern Africa on DStv, and will be dubbed into Portuguese on DStv in Mozambique and Angola.

South American telenovelas made its entry into the South African TV market two years ago when the FOX channel launched on On Digital Media's (ODM) TopTV platform.

FOX has since gained carriage on DStv as well. SABC2 also has a weekday South American telenovela slot which recently got extended to include an omnibus airing over weekends.

The purely telenovela Telemundo channel – soap serialised TV drama but with a limited number of episodes usually running a year or two years and capped by a definite end - is MultiChoice's first foray into such a specific channel in this genre since the Soap channel on DStv was tried and ended.