DStv: Saffron TV to close

Distribution

From 1 September 2013, Saffron TV (currently channel 195 on DStv) will stop broadcasting and will as result no longer be available on the DStv Indian package.

Saffron TV- produced by Ochre Moving Pictures, a subsidiary of the Times Media Group - launched on DStv in September 2008. It offered a platform for the South African Indian community to showcase its cultural events and to tell its stories through projects like theAfrican Indian Odyssey that commemorated 150 years of the Indian community in South Africa. The channel also featured great local television talent like Shalandra Bunseelal as the host ofStar Attractionand Yudhika Sujanani as the glamorous chef behind a number of food shows.

"Unfortunately we were not able to secure the necessary advertising support to make the channel economically viable. The Times Media Group continued to support the channel despite ongoing losses. The decision to close the channel has been a difficult one and has been taken after much consideration,"  said Andrew Gill, Deputy MD of Media at Times Media.