Kenya: MCSK Launches Triple P
There is a new 24-hour TV show in town, Triple P. It is a 24-hour channel that is the ultimate one stop shop for local content in a single package tailored for both home and public entertainment. It is available on Star Times' digital television platform. The development is a shot in the arm to the growing appeal for local content among Kenyans leading to increased local productions, development of existing talent and emergence of new talent in the competitive entertainment industry.
Triple P will also be a key channel licensed by Music Copyright Society of Kenya to air local content in public places such as banks, supermarkets, malls, pubs and restaurants among others thereby acting as an alternative licensing regime.
This will ensure that such establishments enjoy local content in their business premises as the revenue derived from the advertisements running on the channel cater for their public performance license which is paid for annually to the Music Copyright Society of Kenya and later remitted to artistes as royalties. MCSK CEO Maurice Okoth noted the immense contribution that the channel will play both in promoting local talent and further aligning the licensing process. These are key in ensuring that artistes under MCSK continue maximising their dues through unlimited airtime to highlight developments and content from local providers and artistes.