Hip TV will launch as a 24-hour channel on DSTV
Smooth Promotions, the umbrella body of Hip TV, the urbane contemporary music and lifestyle channel is proud to announce that the TV brand will launch as a 24-hour channel on DSTV, the largest digital satellite TV platform in Africa, broadcasting to over 40 countries around the continent and also on the GOTV platform.
Hip TV was borne in 2006 due to the need to create rich contents for television viewers other than play music videos. Having realized that little was known, especially about our local stars, it became imperative that we birthed a music and lifestyle package that will educate, inform as well as entertain the teeming music lovers who are forever news and information crazy.
Seven years later, Hip TV has grown to be by far the number one music contents producer in Nigeria boasting of several hundred hours of fresh content per annum. Hip TV is also the first and only TV channel in Nigeria to stream 24-hour live contents on its website.
Mr. Ayo Animashaun, the Executive producer of the premium channel was obviously elated as he disclosed that the coming of Hip TV Channel on DSTV and GOTV is “more than a dream come true”. In his words,
“We’ve worked on this for years, many years” he says. “And I’m humbled, grateful, excited, nervous, and fulfilled that we’re finally going to deliver our own channel, a hundred percent Nigerian property to the world. At Smooth Promotions, we have a mandate to deliver the best possible content to our audiences on all platforms. Everyone knows our magazine, which is our print platform. We’re present online with our websites and weekly issues. We’re kicking off a 24-hour radio service called Street Hop. And after six years, it’s gratifying to be able to say you will soon be able to tune in to our own proudly Nigerian channel.”
Speaking further, Ayo says, “It means a lot of work and a lot of responsibility to us. For many years, we have nurtured our own idea of how entertainment, music and lifestyle programming should be. It’s not time for so much talk but time to walk the walk and we are very excited about the huge opportunity to be in millions of homes, not only in Nigeria but across the continent. We are confident we will bring something refreshing to the table.”
Hip TV is expected to go live later this year, after a launch event with details to be announced soon. The channel, Animashaun says, will combine news, trends and lifestyle reporting, with the regular programming Hip TV has come to be known for. “We’re keeping all the regulars, all the segments like Dead Curious, Hip TV Specials, I thought you knew, Caught Out there, and many others. But we’re also working day and night to finish out new concepts that’ll titillate.”
Hip TV will commence 24-hour transmission on DSTV channel 324 and GOTV channel 74. The channel will keep viewers up to date with all the entertainment happenings filmed with the best gadgets and packaged by the best brains just to give priceless and unforgettable moments on television.
Hip TV is interactive, social media friendly and engaging. Its studios are located in Lagos and London, with seasoned reporters and analysts around the world.