South Africa: Ellies unveils new consumer division

Technology & Convergence

Ellies has unveiled its new consumer centric arm, Ellies Connect, which will position the company in the satellite broadband and free-to-air TV space.

Ellies, the JSE-listed electronics distributor, has unveiled its new consumer centric arm – Ellies Connect – which will position the company in the satellite broadband and free-to-air TV space.

Ellies Connect comprises three different, but converged elements namely: entertainment, hardware and connectivity.

Through partnerships with Skyevine, a satellite service provider, and iBurst, Ellies Connect offers satellite broadband to consumers as an alternative to 3G and ADSL, providing connectivity to the Internet anywhere in the country.

Satellite broadband beams the Internet from a satellite to a dish installed at the subscriber’s home. It delivers speeds of 10 megabits per second (Mbps) downstream – about 39 times faster than a normal dial-up service, Ellies said.

It said that, through its partnership with iBurst, Ellies Connect users will be able to access fast internet, Fax 2 Email, iSMS starter, and a Voice Line Service, allowing users to make and receive calls from their computer or from a dedicated voice-over-internet telephone.

Ellies said that its new company will “shortly” be able to offer consumers entertainment components including Digital Terrestrial Television, (DTT) and Platco, a new digital TV-to-home offering.

OpenView HD is a new free-to-air satellite TV broadcaster that is scheduled to launch in South Africa during October 2013.