Kenya: Fashion sector taps into power of videos to grow

Investment

The online fashion store (chicoleco.com) has made eight short films showcasing the creations of local fashion designers.

Away from putting on a fashion show, the industry has decided to use the power of video to showcase its works. Although fashion events continue to be a popular form of marketing or showing off collections, videos have the advantage of a longer shelf life and room to tell a story.
     
Over the years, the Kenyan fashion scene has been on an experimentation binge; trying out unusual silhouettes, fascinating accessories and lastly fashion videos.

Away from putting on a fashion show, the industry has decided to use the power of video to showcase its works. Although fashion events continue to be a popular form of marketing or showing off collections, videos have the advantage of a longer shelf life and room to tell a story.

In April Chico Leco produced an 84-minute film, a fluid movement of frames and close ups through the Chico Leco Presents — an initiative of The Nest.

The online fashion store (chicoleco.com) made eight short films showcasing creations of eight local fashion designers; Katungulu Mwendwa, Sunny Dolat, Kepha Maina, Nick Ondu, Blackbird, Wambui Mukenyi, Sheila Amolo and Ruth Abade.

The videos are still available for people to watch on Youtube.

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