Fox eyes Setanta’s sports channel bouquet
Fox International Channels (FIC), a 21st Century Fox company, has announced today that it is in the final stages of acquiring Setanta Africa Services Ltd., a sports channel bouquet distributed throughout all of sub-Saharan Africa in over one million homes. The acquisition is not final and remains subject to approval by the Irish Competition Authority.
Setanta Africa distributes its three sports channels in both English and French. The channels cover football leagues from around the world, rugby, mixed martial arts and many other attractive sporting events.
“The incorporation of Setanta Africa into our FIC Africa operation, which already includes leading entertainment, factual, lifestyle and children’s channels further reinforces our overall desire to invest and grow our presence in this rapidly expanding region. Our commitment to deliver high quality content across all of our channels naturally extends to this new addition to our family”, says Alessandro Tucci, Sr. Vice President and General Manager of Fox International Channels Africa.
Mickey O’Rourke, Setanta Africa’s Chairman is very excited about this opportunity and for what lies ahead saying “we think that this is going to be great for the African Sports fan as these channels will only get better in the hands of such an experienced and passionate sports operator”.
Adding to this, “within FIC, we still only have sports channels in a third of our footprint worldwide. Being opportunistic and disciplined in our expansion efforts over the past two years, we have taken Fox Sports internationally from 17 million to over 71 million homes. By that measure, and when you include our company’s US sports portfolio, Fox has become the most widely distributed sports brand in the world today”, says Frank Carrere, SVP of Corporate Development for 21st Century Fox.