GOtv attracts more than 400,000 paying subscribers

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GOtv, MultiChoice’s nascent digital terrestrial television (DTT) service, has proven popular with viewers across Africa, bagging thousands of subscribers just two years after it first launched in Zambia.

“The service has managed to attract more than 400,000 paying subscribers to date and is growing at a rapid pace,” said Nico Meyer, CEO of MultiChoice Africa. “It is still early days and we believe this will pick up as we expand our network in existing countries and launch in new markets.”

The service provides options to viewers hungry for more content but who are put off by the cost of satellite dishes and installation.

The service has also been launched in Zimbabwe, Namibia, Kenya, Malawi, Uganda, Nigeria and Ghana. It competes with Chinese-owned Star Times in three of these countries.

Asked how GOtv subscribers stacked up to its DStv subscribers, Meyer said although the GOtv subscriber numbers were growing fast, they represented only 20% of MultiChoice Africa’s total DStv subscriber base on the continent outside of South Africa.