Africa monetizing opportunities of multiscreen entertainment

Technology & Convergence

As the broadcast industry in Sub-Saharan Africa continues to evolve, so does AfricaCast.

Reflecting the progressions in the industry the agenda has now grown to 3 days allowing for a stronger and more in-depth agenda looking at the key issues which are taking the African broadcast market forward.

Central to this is a whole new focus day of content, looking at the Multiplatform opportunity, that Multiscreen entertainment can bring to innovators. Global innovators from the OTT and Social TV ecosystems will be bringing their knowledge to Africa to discuss the future monetizing opportunities of multiscreen entertainment.

Within the main agenda, there will be even more Local Content Case Studies, looking at “on the ground” stories of success in the digital switchover. This will be mixed with major landmark presentations from international thought leaders discussing the role of their global broadcast brands in Africa.