CCTV works with Globecast to deliver French-Language channel to West African viewers


Globecast announced that it has signed a new contract with longtime customer China Central Television (CCTV), the state broadcaster of China. Under the latest agreement, Globecast will deliver CCTV-français, the network's French-language channel, on the SES-4 platform to West African viewers as part of Canalsat, a package of more than 130 channels, radio stations, and services. Canalsat is operated by CANAL+ Afrique, the leading pay-TV bouquet for the region. Globecast is providing a complete solution to bring the CCTV channels to the point of uplink, including contribution, encryption, and encoding.

"SES-4 and the Canalsat bouquet are the ideal vehicles for CCTV to reach a large new audience of African viewers in more than 20 countries," said Philippe Fort, Chief Operating Officer of Globecast. "The new contract builds on our strong and ongoing relationship with CCTV to offer French-speaking viewers in Africa the best in high-quality international content."

With a global reach of more than a billion viewers, CCTV currently delivers seven of its 30 channels throughout Europe and Africa via Globecast platforms. In addition to CCTV-français, CCTV recently moved four free-to-air channels for the African market to Globecast's SES-5 platform.

China Central Television is the official state broadcaster for the People's Republic of China and one of the country's most influential media organizations. CCTV operates 30 channels that reach 700 million viewers in China and more than 300 million subscribers overseas with programming in news, entertainment, sports, finance, music, children, life, fashion, opera, Chinese medical, law, education, games, cartoons, science, food, English, documentaries, and history. Nearly 40 million hours of programming resources and 631 hours of programming (including North America programs, The Great Wall platform programs, pay channels and HD channels) are broadcast daily, totaling 230,248 hours per year. 73.9 percent of programs are self-produced.