Sony Professional Solutions Middle East and Africa Offers Free License of ASSIMILATE SCRATCH Lab

Technology & Convergence

Sony Professional Solutions MEA FZ LLC announced it is offering a FREE license of ASSIMILATE’s award-winning SCRATCH Lab® Advanced Dailies software to customers who purchase any Sony CineAlta camera: PMW-F5 or PMW-F55 or F65. First year maintenance, support and updates are included in the package. The license of SCRATCH Lab is fully functional and offers users a powerful, widely adopted software solution to process and manage large amounts of data, color-correct, sync audio, and transcode the stunning images from the entire range of Sony CineAlta cameras. Each customer will have access to one (1) license of SCRATCH Lab software free of charge through Sony Professional Solutions MEA FZ LLC.

SCRATCH Lab provides filmmakers and on-set professionals with an ACES-compliant toolset for real-time playback of 4K/2K RAW, while taking full advantage of the F65 and PMW-F55’s ultra-wide color gamut. In addition to RAW, artists can playback Sony’s XAVC in HD, 2K and 4K, as well as XDCAM 50Mbps in 4:2:2 mode. SCRATCH Lab also allows cinematographers to process the 6K and 8K images from the F65 sensor.
 
“The unparalleled color space of the Sony F65 and PMW-F55 CineAlta digital cameras, coupled with SCRATCH Lab allows for much more creative freedom than was previously available in the production and post-production processes,” stated Shuji Okada, General Manager – Marketing, Sony Professional Solutions MEA FZ LLC. “This powerful new combination offers our customers outstanding media processing and color-correction capabilities, while allowing them to transcode RAW and XAVC 2K / 4K files to virtually any other industry standard format.”
 
“ASSIMILATE’s SCRATCH Lab has quickly become the go-to system for DITs and DPs to process images from advanced digital cinematic cameras because it has the features, functions, and power to handle virtually any format, color space or resolution you can throw at it, and at a price that is many times less than its competitors,” stated Nacho Mazzini, VP of sales at ASSIMILATE. “We’re excited that Sony is providing the power of SCRATCH Lab for FREE to their Sony CineAlta camera customers, enabling them to maximize the potential of these amazing cameras.”