SA movies taking the lead at the box office
IAs Jy Sing is now the biggest Afrikaans film of 2013 and has had the biggest opening weekend of any Afrikaans title this year. The film was the number one performer at 12 Ster-Kinekor cinemas, including Brooklyn, Cape Gate, Tygervalley, Irene and East Rand Mall among others. It was also the best performer at certain NuMetro and independent cinemas.
"As Jy Sing and Khumba collectively garnered 27% of the earnings of the industry top 10 this past weekend," says Helen Kuun, CEO of Indigenous Film Distribution, which is the South African distributor for both movies.
As Jy Sing opened on Friday 15 November and grossed just over R1.5m, coming in 7% higher than the opening weekend of last year’s Afrikaans hit rom-com Semi-Soet, and outperforming Klein Karoo by 77%. The film was also 3% bigger than Bakgat 2 - the most successful film in the Bakgat! franchise - on its opening weekend.
Producers Johan Vorster and Arnold Coleske said: "We all got together to make a film for South African families, and it’s been wonderfully fulfilling to see how many families came to watch the film over the weekend."
Khumba’s site average takings increased by 12% from weekend number three to weekend four. The 3D South African computer-animated adventure comedy film was released in both English and Afrikaans on 25 October.
Triggerfish producer Stuart Forrest expressed delight at the enthusiasm with which SA audiences have been receiving Khumba and added that the film was also performing well in Poland currently.
The figures speak for themselves," says Kuun. "Twitter is abuzz with praise for As Jy Sing, with fans calling it a 'must-see' film that is packed full of laughs and has a great soundtrack."