Minister: Africa is in the spotlight of French media
MEDEF and the French Ministry of Economy organized today, Wednesday, December 4, 2013 “An Economic Forum on Africa and France”: heads of states, ministers, African and French business leaders gathered around Pierre Moscovici, before a summit at the Elysee in Paris.
Which are the sectors that could benefit from the African Growth? It is often forgotten but television and the media have a role to play through the Francophonie.
Africa is a pocket of growth for groups of French media. Over the next thirty years, the number of Francophones is expected to triple in the world. Over 80% of them live in Africa.
The potential is great for all publishers and distributors of French content. Analysts expect a growth of 3 % per year for the media on the African territory.
Canal Plus is considering new acquisitions. Africa could give players francophone media further international dimension to compete with Anglophone giants active in the industry. Canal + is already in ambush. The group is present in Africa through satellite pay TV , and produces more international content .
French TV group TF1 is very interested to grow its production abroad. In the publishing segment, Lagardère could look into the region. The group, specialized in educational textbooks is already established in Morocco.
Bfmtv - Translated by Balancing Act, 4 Dec 2013.