$8Mn Funding Round for VOD Platform iROKOtv
London. 18 December 2013. iROKOtv, the Africa-based movie platform for Nigerian movies, known colloquially as ‘Nollywood’, today announces a funding round of $8Mn, led by existing investor Tiger Global, with further participation from Sweden-based Kinnevik and introducing new investor to this round, US-based Rise Capital. This brings the total raised to $21Mn, arguably making iROKOtv one of the most well funded internet companies in Africa today.
iROKOtv is the leading Video-on-Demand (VOD) platform for African content and following the announcement of the $8Mn investment, the company will continue to focus its attention on growing traffic, content curation and building a platform-agnostic distribution system for its 1Mn monthly users.
To-date, the capital raised by iROKOtv has been used to acquire content, expand the London-based tech team, develop mobile websites and applications and open offices in London, New York and Johannesburg, alongside the company’s Lagos headquarters. iROKOtv now holds the world’s largest online catalogue of African content, with over 5,000 movies.
The new capital will be channeled at building and transitioning the company’s audience from a primarily Diaspora base to an African base, as well as migrating from a largely ad supported model to more subscription service. Currently, 50% of iROKOtv’s audience is located in the UK and US alone, but with the continent coming online, demand for homegrown multi-platform video content is rising fast. There will also be a renewed focus on monetizing iROKOtv’s catalogue through its SVOD service, iROKOtv PLUS, as well as through its strategic distribution partnerships with global airlines and TV channels.
Today’s announcement also sees a new investor, Rise capital, brought into the funding series, with Gotter adding: “Nazar's guidance as our first outside investor and active board member has significantly helped our development as a company, so we are excited to strengthen this relationship with him and the Rise Capital team. We look forward to continuing to benefit from their global investment expertise."
On 1 July 2012, iROKOtv introduced a subscription service (SVOD) to its site, iROKOtv PLUS, where for $7.99 a month, subscribers are the first to access the 12 brand new movies uploaded onto the site every month. The iROKOtv PLUS business is currently growing rapidly and is now the largest single source of revenue for the company, revealing that more consumers are willing to pay for quality content. 95% of content on iROKOtv continues to be free and is supported by an advertising (AVOD) business model.
iROKOtv has aggregated the world’s largest online Nollywood catalogue, now standing at 5,000+ movies and the company has been credited by for pioneering VOD for Africa and African continent. Coined by the media as the ‘Netflix of Africa’, iROKOtv has successfully disrupted and reorganised the multi-million dollar Nigerian movie industry’s distribution infrastructure.