Kenya’s Buni TV launches its Buni+ pay for premium subscription service (VoD)

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Picture above: Buni TV’s CEO, Marie Lora-Mungai 


As the world celebrates Lupita Nyong’o’s Best Supporting Actress Oscar win and global attention turns on African talent, Buni TV, the leading video-on-demand (VoD) platform for high quality African content, says there is more where this came from as it launches its premium subscription service Buni+ on March 3rd, 2013. Balancing Act's market analyst Sylvain Béletre, co-author of the first report on “VoD and Africa” talks to Buni TV’s CEO, Marie Lora-Mungai on Buni+ service.
Buni TV is a VoD service of Buni Media, a multi-media company with offices in Nairobi, Kenya and Los Angeles, California. Buni Media is the production outlet behind The XYZ Show, Africa’s first political satire program featuring life-size latex puppets.
On the content front, for $5/month, subscribers to Buni+ will have access to a range of top African movies such as Kenyan blockbuster ‘NAIROBI HALF LIFE’ or the massively successful gangster film ‘JERUSALEMA: GANGSTER PARADISE’, and compelling television like South African drama ‘THE MATING GAME’. Kids and their parents will love the funny and cute animated show ‘JUNGLE BEAT’.
Fans of ‘THE XYZ SHOW’ will also be able to access new Season 9 episodes (premiering on March 8th) on Buni+ one day before they air on television. After one week these episodes will become available to all users for free. The XYZ Show reaches an audience of more than 10 million people every month through its various platforms.


Buni+ subscribers will be able to enjoy a wide range of amazing movies, short films, TV shows and documentaries, and we also have several major TV deals in the pipeline.” The films, documentaries, television series, animations and music videos showcased on Buni TV are hand-picked by Buni’s editors from the sea of content that is available digitally to offer viewers only what is worth their time.
Buni TV shares all revenue with content owners such as producers and filmmakers on a 50/50 basis. Buni TV enables advertisers to associate brands with targeted, highly engaged audiences.

Marie Lora-Mungai confirmed that the company holds a catalogue of about 200 high quality titles, and close to 1000 titles through its partnership with “We are after quality production, not quantity” stated Marie Lora-Mungai.

Payment is secured and easy. There are no strings attached and hidden costs. Viewers interested in subscribing can pay via M-Pesa and other mobile money services, credit card, or Paypal, and can cancel the service at any time.
« Kenya (40 M), Nigeria (170 M), South Africa (49 M) and the African diaspora (about 200 m) are our key market focus for making Buni+ a success » added Marie Lora-Mungai.
Building on the momentum of a strong market demand for Africa's audiovisual content, Buni TV is getting close to 1 Million unique visitors and has generated millions of views since launch.
The company and its VoD partner, have just received a grant from the EU fund ACP Culture. Both organisations are therefore bound to remain ethical and culturally-driven in programming terms.
Marie Lora-Mungai said that Buni+ service will be promoted through TV commercials to be aired on Kenya’s NTV – a 6 M people audience on Sunday – and through YouTube, Google and Facebook ads.

“The launch of Buni+ is a big milestone on which our team has been working hard for a while, so we’re very excited” said Buni TV CEO Marie Lora-Mungai.
Buni TV is a key contender in the race to accelerate and complement the distribution of African cultural heritage through VoD, Balancing Act believes.
Buni TV will send attendees and speakers to the following 2014 events: the Cannes Film Festival, Durban Film Festival, Toronto Film Festival, MIPCOM, and Discop Africa. Buni TV might also be represented at the African film festivals in Europe (such as in Edinburg and London) in the fall 2014.

For more information, contact
Credit: Balancing Act, 11 March 2014.

Picture above: Balancing Act's market analyst Sylvain Béletre, co-author of the first report on “VoD and Africa”



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Here are some examples of past issues below:

Online film, music and TV content in Africa – In search of the elusive business model

Zimbabwe’s TV Yangu offers a social TV platform with original programming

Nigerian VoD content platform Dobox TV offers simultaneous online premiere of cinema releases

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A Different Nollywood: Andy Kozlov on a Nigerian-Ukrainian co-production, Feathered Dreams

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Debra Odutuyo on her latest TV comedy show T Boy and changes in season 2 of Meet The Adebanjos

Nyasha Mboti on ReaGile's plan to build 1300 cinemas in South Africa's townships

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