Uganda: Zuku University Basketball League (ZUBL) launched!

Investment

Zuku, the Wananchi Group’s triple play and pay-tv business, will launch the Zuku University Basketball League (ZUBL) in Uganda, partnering with with the National University Sports Federation of Uganda (NUSFU) to deliver action from the coming season. Beginning on 13th March at 8:30pm EAT, Zuku will show highlights from all of the games and playoffs through the weekly magazine show BAQE on Zuku Sports and Zuku Sports HD.


 
The introduction of the ZUBL in Uganda builds on the success of its first launch in Kenya last year. Zuku has made significant investments in training for the university coaches, administrators and players, as well as journalists writing about the subject, to bring the ZUBL to a local Kenyan audience. The ZUBL initiative in Kenya and now Uganda is part of Zuku’s ongoing commitment to investing in unique and original programming for an East African audience.


 
Gary Rathbone, Head of Sport at Zuku, says: “We are really proud of the ZUBL and the impact it’s had in Kenya. It’s wonderful to see that our grass-roots investment in ZUBL has paid off, it has not only created a new sports market, but a local community game that really captured the hearts and minds of the country. Expanding the ZUBL concept from Kenya to Uganda was always part of our wider strategy to engage with sport across East Africa. So with the ZUBL Uganda, we will look to replicate the Kenyan model here and bring the same enthusiasm for the game to a wider regional audience.
 
But it is also important to note that our investment goes beyond the league. We will be providing great television content for our subscribers through our weekly magazine show BAQE as well as live coverage of the ZUBL Uganda playoffs and finals at the end of April and early May. Our magazine programming and live broadcasts of the ZUBL Kenya enable our audience to discover the emerging talent in Kenyan university basketball. Now we are really looking forward to being able to highlight the new stars of Ugandan basketball in the same way.”
 
From the ten universities competing in the Ugandan league, 20 male and female teams will participate in the tournament that runs from 8th March, to the playoffs on 26th and 27th April, and the tournament finals on 3rd and 4th May.  The ZUBL in Uganda, which is also in association with the Federation of Uganda Basketball Association (FUBA), will feature four universities in three conferences, with an estimated 180,000 students attending games.